We rely on our grocers to provide access to nutritious foods for Vermont families, understand and support WIC's mission, offer competitive prices to help reach every eligible participant, maintain a minimum inventory of WIC foods, and offer a positive shopping experience. Become a WIC grocer.

WIC Grocer Resources: 
Everything our grocers need in one place. 

Vermont WIC Grocer Training video

WIC Training Materials

Learn about all the training assets available in the video above and download the specific training tools you need below.

 

Become a WIC-Authorized Grocer

Vermont WIC Grocer Handbook

Grocer Handbook 

Everything you need to know to become a WIC-authorized grocer. 

Ready to apply?

Program and Product Support

Report a Transaction Issue

If a customer experiences an issue with their WIC transaction that you are not able to solve, please fill out as much information as possible on the Grocer Incident Report Form and submit to the Vermont WIC Program at [email protected]

Fair Hearing

If a Grocer Application is rejected for any reason except incompleteness and a grocer wishes to appeal the decision, the grocer must request a fair hearing by writing within 30 days of receiving the non-selection letter to the following address

WIC Grocer Manager
Vermont Department of Health
Vermont WIC Program
280 State Drive
Waterbury, VT 05671-8360

Manufacturer Product Submissions

Thank you for choosing to submit your product to the Vermont WIC Program for consideration. We select foods for inclusion in the Vermont WIC Foods and Shopping Guide based on federal regulations, statewide availability, packaging and cost. Not all food submissions will be approved.

Vermont provides food benefits through an Electronic Benefits Transfer system. All eligible products require a UPC or PLU code. All allowed fresh fruits and vegetables with an individual UPC code needs to be mapped to the closest PLU code or to 4469.

If you wish to be on Vermont WIC’s email distribution list please call or email us:

Vermont WIC Program
Phone: 802-863-7333
800-649-4357 (in Vermont)
[email protected]  Attn: Jenna

Product Submission Instructions

Foods currently on Vermont WIC's approved food list do not need to be resubmitted.

Submission Timeline

  • For Brand Specific food categories, please submit your product for consideration between February 1 and March 31 for inclusion beginning October 1.   
  • For Non-Brand Specific foods that meet Vermont WIC standards, please submit at any time for immediate inclusion in our UPC database.

Categories

Categories in the Vermont WIC Foods and Shopping Guide are either Brand Specific or Non-Brand Specific:

  • Brand Specific Foods – These products are identified by brand in the Vermont WIC Foods and Shopping Guide. Current Brand Specific Food categories include cheese, tofu, soymilk and plant-based beverages, yogurt, peanut butter, nut and seed butters, whole grain bread products, whole wheat pasta, whole wheat and corn tortillas, breakfast cereal (cold and hot), juice, and infant foods.
  • Non-brand Specific Foods – These products are not specified by brand in the Vermont WIC Foods and Shopping Guide but are considered ‘Any Brand Allowed.’ Current non-brand specific food categories include: milk, eggs, beans, canned fish (chunk light tuna, sardines and salmon), oatmeal, corn meal, quinoa, and brown and wild rice. Manufacturers may submit products that meet eligibility requirements as they become available. Please email Jenna Cloutier, and include the information that is requested in the Vermont Product Submission spreadsheet.

Submission Requirements

Prior to submission, please verify that your products meet requirements set forth by USDA:

Prior to submission, please verify that your product(s) meet Vermont eligibility requirements:

Note:

It is the responsibility of the submitter to notify the Vermont WIC Program of all changes and the effective date of each change to a product included in the Vermont WIC Foods and in our UPC database, including, but not limited to, UPC, package design, container size, ingredients, and/or discontinuance of a product or eligible size.

If you have any questions or for more information, contact [email protected]. 

UPC Not Working

If you find a food item that, according to the Vermont WIC Foods and Shopping Guide, should be allowed, but the UPC does not debit from a WIC account, send us an update request. We may have missed a UPC so the product is not scanning properly.

Here’s what you can do:

Send an email to [email protected] and include the following information:

  • Product name
  • Package size
  • Price
  • UPC number from the bar code - give all 12 numbers, including the little ones at the beginning and end.

Contact us

For help or more information, contact the Vermont WIC Program by email at [email protected] or call 800-464-4343  802-863-7200  Fax: 802-863-7229  TTY/TDD: Dial 711 first. Or contact your local office.

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