Provide access to safe and nutritious foods for WIC families
Offer competitive prices to help WIC reach the greatest number of eligible participants
Understand and support WIC’s mission
Maintain a minimum inventory of WIC foods
Offer a positive shopping experience
It is very important that you update the Vermont APL into your system daily to ensure participants can purchase all WIC-approved foods.
Grocers benefit by accepting WIC and allowing participants to shop for a variety of fresh, healthy food. If you are interested in becoming a WIC grocer, review important program requirements in the Vermont Grocer Handbook.
| Grocer Handbook quick links | Page |
|---|---|
| Technical Requirements for Accepting WIC EBT | Appendix I |
| VT WIC Minimum Inventory for 4 or more registers | Appendix III |
| VT WIC Minimum Inventory for 3 or less registers | Appendix IV |
| Authorized Infant Formula Supplier List | Appendix V |
| WIC Comment Form | Appendix VI |
Vermont WIC Foods and Shopping Guide (effective October 1, 2025)
WIC Cashier Tip Card as a reference for troubleshooting transactions.
WIC Training Log for store staff to complete after initial and annual trainings as required for the VT WIC Program.
Price Survey Demo for grocers to complete every 3 years for re-authorization
Shelf Tag Orders - Email [email protected] (If you would like to develop and use your own shelf signs, you must first obtain permission from the state office. Email WIC at [email protected] with your request and attach a copy of your draft materials)
Visit the Shopping with WIC page to find a list of WIC Authorized Grocers
Contact the Vermont WIC Vendor Manager at 1-800-649-4357 or 802-652-4183, or email [email protected] attention: WIC Vendor Manager
| Training Module | Description | AUDIENCE |
|---|---|---|
| WIC Grocer Training Module 1 - Grocers | Get to know the basics of the WIC program, your role as a WIC grocer and resources and support available. | This module is appropriate for all grocer staff (corporate staff, local managers and cashiers). |
| WIC Grocer Training Module 2 - WIC Foods | Learn the details of the WIC-approved foods by category and what is entailed in keeping a minimum inventory stocked in your store. | This module is appropriate for all grocer staff (corporate staff, local managers and cashiers). |
| WIC Grocer Training Module 3 - Customer Service | Review expectations for customer service for WIC shoppers. | This module is appropriate for all grocer staff (corporate staff, local managers and cashiers). |
| WIC Grocer Training Module 4 - Process Transactions | Learn how WIC transactions are different than SNAP and what to do if a transaction fails. | This module is appropriate for all grocer staff (corporate staff, local managers and cashiers). |
| WIC Grocer Training Module 5 - Monitoring and Compliance | Understand WIC’s role in monitoring grocers and violations and sanctions | This module is appropriate for corporate staff and local managers. |
| WIC Grocer Training Module 6 - What's New | Updated annually, learn about changes to the Approved Product List and State program updates. | This module is appropriate for all grocer staff (corporate staff, local managers and cashiers). |
| USDA Food Package video | ||
| Check Your Knowledge | ||
| Check Your Knowledge - Answers | ||
| Food Guide Scavenger Hunt |
| New WIC APL Updates | October 2025 | EXCEL |
| WIC UPC Database | October 9, 2025 | EXCEL |
Understanding Vermont WIC Food Benefits (view in Nepali, Somali, Maay Maay or Spanish) - Monthly food benefits are one part of the WIC program. Learn more about WIC foods
How to Check Your WIC Balance (view in Nepali, Somali, Maay Maay or Spanish) - Know before you go! Learn the different ways to check your WIC food balance to plan your shopping trip
Look for Specific Foods (view in Nepali, Somali, Maay Maay or Spanish) - Check for specific sizes and types of foods - some can be trickier to find in the store. You got this!
Know the Checkout System (view in Nepali, Somali, Maay Maay or Spanish) - You've planned, you've picked your foods. Now know the checkout where you shop
5 Tips for WIC Shopping (view in Nepali, Somali, Maay Maay or Spanish) - Let's face it, shopping for WIC foods can be challenging at first. It gets easier and these 5 tips will help
If a Grocer Application is rejected for any reason except incompleteness and a grocer wishes to appeal the decision, the grocer must request a fair hearing by writing within 30 days of receiving the non-selection letter to the following address
WIC Grocer Manager
Vermont Department of Health
Vermont WIC Program
280 State Drive
Waterbury, VT 05671-8360
Thank you for choosing to submit your product to the Vermont WIC Program for consideration. We select foods for inclusion in the Vermont Food Guide based on federal regulations, statewide availability, packaging and cost. Not all food submissions will be approved.
Vermont provides food benefits through an Electronic Benefits Transfer system. All eligible products require a UPC or PLU code. All allowed fresh fruits and vegetables with an individual UPC code needs to be mapped to the closest PLU code or to 4469.
If you wish to be on Vermont WIC’s email distribution list please call or email us:
Vermont WIC Program
Phone: 802-863-7333
800-649-4357 (in Vermont)
[email protected] Attn: Jenna
Foods currently on Vermont WIC's approved food list do not need to be resubmitted.
Categories in the Vermont WIC Foods and Shopping Guide are either Brand Specific or Non-Brand Specific:
Prior to submission, please verify that your products meet requirements set forth by USDA:
Prior to submission, please verify that your product(s) meet Vermont eligibility requirements:
It is the responsibility of the submitter to notify the Vermont WIC Program of all changes and the effective date of each change to a product included in the Vermont WIC Foods and in our UPC database, including, but not limited to, UPC, package design, container size, ingredients, and/or discontinuance of a product or eligible size.
If you have any questions or for more information, contact [email protected].
If you find a food item that, according to the Vermont WIC Foods and Shopping Guide, should be allowed, but the UPC does not debit from a WIC account, send us an update request. We may have missed a UPC so the product is not scanning properly.
Here’s what you can do:
Send an email to [email protected] and include the following information:
For help or more information, contact the Vermont WIC Program by email at [email protected] or call 800-464-4343 | 802-863-7200 | Fax: 802-863-7229 | TTY/TDD: Dial 711 first. Or contact your local office.
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